1. The book will create a lot of publicity. You will get a chance to appear in the media, which is great for your business.
2. You'll have the opportunity to participate in marketing programs, which are a lot of fun, and also great for your business.
3. You learn how to generate a lifetime of credibility using a book as the most powerful lead generator ever.
4. You submit up to a 2,500 word story and they do the rest to deliver you a nuclear business card.
5. You get to participate in some great tele-classes that teach you how co-authors have exploded local businesses into national, million dollar businesses, how co-authors have been mobbed at events by people wanting to get their autograph and how co-authors of previous editions have used the book as a powerful tool for their business or career.